CANNABIS INDUSTRY

Since cannabis has been legalized in the United States; an abundance of start-ups have cropped up in need of creative direction for branding and product labels. As the industry becomes more sophisticated, so to has the branding-aesthetics and packaging. I was tasked to create a brand look and a family line of products for multiple start-up companies, each with its own target audience and goals. Whether for medicine or recreational use, the branding has to appeal to its audience and their senses. Here are a few of my favorite designs.